You might think at first that this is a no brainer, but I do not think that it is. You see, you might think that the quality of the article doesn't really matter. But I disagree, I think that the quality of the article determines the long run response rate of the article. So as long as you are taking the time to write the article, you might as well write a good article. You might as well write an article that gets read, that gets clicked.
So I think that article writing is incredible important to article marketing. I believe that things like titles and intro sentences are very important. You see, I think of the articles that I write as being a sort of sales page to my opt in page, to my web site. Although the article is not designed to be a sales page itself, I have a very pointed intention in mind when I write an article. I want someone, the reader, to click through to my link. That is it - that is why I write my articles.